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User experience research has been permanently introduced to all kind of activities related to design and interactive products. Not surprisingly;...

Crafton is a web design firm located in Poznan, Poland specializing in UI/UX design. As a small firm founded in...

One of the first questions that frequently appears on the client side is whether a dedicated CMS system or using...

Clutch, a B2B market research firm headquartered in Washington, D.C., recently announced its list of premier developers in Poland for...

Objectively we wonder what must have my website to be well designed. A good web designer works with objective criteria, only then you can make the web convert and the visitor feel close and confident in carrying out an action on the website. In this article we want to give you some general guidelines that will ensure that your web design is consistent and conveys the values of your brand.

Every June, Media & Marketing Poland publishes the results of client satisfaction research done as a part of Interactive Agencies raport. The analysis is done by Kantar Millward Brown.

Crafton, based in Poznań, Poland, is an independent design agency. We help grow businesses with the skill that we do best, UX driven software development. Our diverse team of designers, developers and user experience specialists create beautiful, engaging and easy to use websites to help grow businesses.

What makes a good product? Is it a good idea behind? Great, eye-catching design? Maybe it’s the best to make the project as easily usable as possible? When it comes to apps and websites, a mix of good, well-thought design and optimized technology is key.

Since the Internet became the preferred communication window for millions of users worldwide, the way people view a web page becomes their first impression of the brand. Based on that experience, comes the UX research.

Crafton's goal has always been to improve the lives of our customers and put us in their situation. Putting ourselves in our customers' shoes helps us stay one step ahead of their needs and the competition.

In recent years planes became one of the most popular modes of transport (mostly for long-distance trips), replacing trains which are now expensive and more comfortable.

The story begins a few years before I was delegated to the Kingdom of Saudi Arabia. Piotr (founder of Crafton) was out of nowhere invited by a Takamol Holding to the Dubai.

Big interview with one of the Top-10 blockchain experts and advisors Nikolay Shkilev conducted by Anna Okruzko for blog Cryptotime...

We certainly have come a long way since our start in 2010 as we have worked on hundreds of different projects for various clients from all over the world. We’ve made a name for ourselves through our proven track record in providing Wordpress development and UX services to help our clients expand their businesses in the online marketplace.

Companies are increasingly realizing that investing in the user experience can bring benefits and excellent financial results. The most diverse digital channels (website, mobile site, application, etc.) are ATMs capable of reaching more customers, finding new markets and facilitating consumers' access to their goods and services.

These are 3 books about User Experience, that we truly recommend, because of their unique value, written by the best specialists in the world.

In all types of business, it is important to posess some essential skills. These are the 10 most important skills that every UX designer can find extremely useful.

As UX designers a central element of our work is advocating for problems you need to solve. Every meeting is an opportunity to advocate for users who use our digital products every day.
To advocate for users Vivienne Kay recommends in an article using storytelling techniques to persuade our teammates and stakeholders.

We are proud to announce that we have recently been featured as one of the top 250 B2B service providers in Poland.

We are extremely proud to announce that the annual Millward Brown survey results for the best Polish Interactive Agency are out, and that Crafton has retained its outstanding top position for the fifth consecutive year!

You've probably heard the terms UX and UI, but what do these two acronyms mean, which have become so fashionable in recent years? In order to notice the difference between UX and UI we first have to understand what each is.

As the amount of information around us grows, ATP – Average Time on Page has become a ruthless metric for...

User experience has become part and parcel of successful design, and the business benefits are manifold. Connecting positive emotions with a product, a service or a brand can directly translate to higher engagement rates, customer loyalty and brand credibility. Our team shares some thoughts on the role of UI - the User Interface design on the overall experience of users.

The word “outsourcing” derives from two words: “outside” and “resources”. In the business language, the combination of these two words means going outside with tasks of the company.

User Experience Design is one of the most rapidly developing fields in terms of web design technology. UX design is based on skillfully designing a positive user experience related to our product e. g. online service.

Researches show that about 64% of Polish companies focus on servicing foreign brands. Why do firms from outside of Poland so often choose this country as a perfect place to find their outsourcing partner?

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too.

SEO stands for Search Engine Optimization. It means optimizing your website for search engines what improves visibility of you’re the website in search results. SEO is an activity aimed at positioning websites. The higher the position of your site in search results, the more people you reach