User experience in Blockchain

1 marca 2023

Blockchain is undoubtedly a constantly developing technology of the future. However, only in the long run does it ensure the increase in the company's solutions.

User Experience is the general experience that the user experiences when using the product. Strengths that help us meet expectations include professional UX designers as well as programmers.

Blockchain, or block chain, is a technology that allows to save data. It is currently available for collecting and sharing information about transactions on the internet. Blockchain can also be called as a distributed register of operations carried out within the network. The operation is not as complicated as it seems. It works in such a way that one block contains information about transaction exchange, but after it is saturated, another block is created. Then some chain features are created with all the  blocks.

The role of UX in deployments and possible applications of blockchain
Technology due to its usefulness in various types of market sectors is developing incredibly fast. It is the role of UX design to lead each user to the goal that he wants to achieve in the easiest way possible. Introducing him to the technical aspects of the whole structure would unnecessarily make it difficult for him to focus on the action he wants. The use of blockchain is currently used mainly in banking, energy, transportation of goods, or the automotive industry. Let’s remember, however, that this is only an emerging market that expects huge growth in the coming years, spreading its practical application to other sectors. Designers must use available technologies, and to do this they should thoroughly become familiar with it.

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Product design - Interface structure and other elements
Advanced solutions often require the simplest UX designs possible to be useful for the mass client. Even the most technically useful functionality can be useless in the long run when nobody has the skills to use it. This is one of the reasons why one of the most important aspects in projects based on blockchain technology is a good product design.

UX analysis and qualitative research are another of the key elements that affect the product's effectiveness and popularity among users. Thanks to many years of experience, we have developed work techniques that not only allow for professional development of research conditions, but also communication between individual parts of the team. Only accurate, professional, reliable and direct communication between UX designers, graphic designers and blockchain programmers is able to bring benefits in the form of an advanced project to the finale.

UX analysis and feedback on user responses
Feedback received with the help of analytical tools makes it possible to recognize which options and elements customers primarily want to use. We collect data to draw conclusions later. Careful process development and continuous monitoring gives the chance to develop functionality and the entire system, increasing business effects.

Even after creating only mockups, individual parts of the system or software development after completing its first version, immediate feedback from users in the form of visible data is constantly collected. This allows you to carry out an effective UX analysis, which successively leads to the development of the product in a direction in which it has a chance to satisfy the consumer even better.

Designing products based on Blockchain - What is worth remembering?
There are a few aspects to keep in mind when designing UX products based on blockchain technology. In this way, we will increase the chances of end-user interest.

Gamification - Gamification mechanics may not be found in every project. Especially when we talk about the financial industry, banking. At the same time, it has great opportunities for efficiency in other market sectors.

System consistency - Designing UX in Blockchain technology requires special attention to the integrity of the entire system. The end user, i.e. the client, should feel comfortable interacting with the tool or application. None of the elements should provoke negative emotions.

Simplicity in the first place - Regardless of your level of sophistication, the role of the UX designer is to make life easier and reach your goals. Armed with research, knowledge and experience, he has the opportunity and responsibility to design the simplest possible solutions from the client's point of view. Too many unnecessary elements can not only distract attention, but unnecessarily lengthen the user's path.

Encouragement to express your opinion and review - it is crucial how users engage in its use and how many opinions they leave. This is a reason to introduce, as far as possible and expectations, elements of giving opinions and the possibility of leaving reviews.

Typography is more important than ever - The arrangement of an elements is undoubtedly one of the most important tasks of a UX designer who is to develop a blockchain-based product. Typography is particularly  important as users enter information of various types into the system almost constantly. Regarding the above, ux tests are proposed in order to select the most attractive font for the target group and its distribution.

Memory of the irreversibility of performed actions - Each performed action remains in the distributed system forever. This is what makes the whole is characterized by a huge level of security. However, we should make sure that we inform every user who has contact with the product that his actions and transactions are irreversible, and each of them will be registered.

Professionalism - Undoubtedly, some of the actions that the user intends to perform in a system based on blockchain technology require sensitive data. The task of the designer is not to come up with the right design that would make it easier to force them, but to justify it, show the value that lies behind it and make the user feel completely comfortable with this thought.

Programming in blockchain technology
The complexity of this type of product requires a team of communication skills and accurate delivery of both specifications and materials. Developers must understand everything that UX designers have created, and then graphic designers to design a complete, good quality product. The most commonly used languages ​​to encode products of this type are JavaScript, C ++, Python, Simplicity, Solidity and Rholang.

Now understanding the huge role that User Experience plays in projects based on blockchain technology should become much simpler. Many products invented so far based on modern solutions did not gain much recognition on the market, not because of questionable business value, but because of an impractical project which customers could not understand and use the offered functions. We are happy to talk about the expectations and project of your company to respond with a tailored offer and start fruitful cooperation.