User Experience Research - what are they and why are they worth doing?

16 lutego 2023

User experience research has been permanently introduced to all kind of activities related to design and interactive products. Not surprisingly; due to market competition, companies regardless of the industry must improve their web systems and applications.

User Experience Studies
The official definition of user experience (ISO 9241-210 standard) tells it is the full perception and reaction that is the result of using or anticipated use of a product, service or system. Research, however, give designers and programmers a solid foundation for further work. There are a few most important types of research, depending on the client's goals, budget and available time. UX real. The choice search can be divided into moderated and unmoderated, direct and remote, product and context, expert and user, behavioral and attitude-related, quantitative and qualitative, and even formal and informis huge. Thus, a thorough interview with an UX agency is crucial before choosing the right option.

badania user experience w Poznaniu, Crafton

Why are we doing user experience research?
As Carol Barnum said:"Nobody will show your client whResearch enables:
at works and what does not, what he likes and what worries, what engages or bored the user better than himself". Very often it’s difficult to determine our target group response to web application or other interactive product. User experience research gives valuable information, which can outweigh the success of the entire project.

- Design based on facts instead of intuition,
- Faster resolution of disagreements in a project team,
- Adjusting the project to recipients instead of creators,
- Understanding the needs of the target group,
- Inspiring to create new solutions and innovative improvements on the market,
- UX research in interactive projects - The most common doubts.

There are always some doubts before making a decision about consumer research. Attitude suggests caution and willingness to receive answers at low cost.

The most common doubts are:
- Our employees don’t know what users want,
- Consumers themselves do not know what they want,
- We don't have time for tests,
- Research is a possible limitation of creativity,
- Users are lying.

This kind of negative feedback may limit the potentials of the future product. However, the costs of research is usually much lower than the possible improvement of an existing product.

Thorough consumer research as a recipe for a successful project?
Observation, contextual and in-depth interview, focus, diary survey, usability tests, card sorting, eyetracking, content analysis, mouse tracking, statistics analysis, A / B tests or questionnaire research require proper preparation from ux agencies. Consumer research, even informal, help in designing the initial shape of the interactive product. We should be especially careful when implementing the company's vision. No one will refund us the budget for this useless product later.

UX research is just the tip of the iceberg
User experience research is just one of many activities that contribute to the effective design and coding of an interactive product. Research is supplemented by analysis, evaluation and design of the process. Research, however, often requires the use of professional tools in physical and web form for analyzing and interpreting data. We should remember that thanks to agile management at every stage of the project, we can change the course slightly, design subsequent elements and gradually code them. As a result, the customer receives real business value, and the product itself is tailored to market expectations.

Interestingly, research is not always necessary. There are situations in which the ratio of available data to expected results is at such a good level that it is possible to work out a valuable solution together. We are happy to talk about a specific project and recommend solutions that will be most profitable in each specific case.