The UX (User Experience) test, i.e. testing the usability of websites and websites, is crucial in understanding the end user, estimating the business value of the project, as well as determining what is worth improving. UX tests are performed at various stages of the project. It all depends on the challenges encountered by the company, the degree of design sophistication and the specifications of the interactive product.
UX test - Why is it worth analyzing projects in terms of usability?
Regardless of the market sector in which we operate, sometimes we may have the impression that we have not fully used the potential of our website. Maybe this is the moment when the current web application or website seems to us not very intuitive, difficult to use, outdated or unsuitable for mobile devices.
The best reaction such situations is an immediate intervention. Modern tools and industry professionals are able to perform precise and accurate UX tests, which answer most of our questions. Website usability testing allows to see whether the website is working properly, its level of matching to the target group is high, and the implemented functionalities are checked and easy to reach. The usefulness of the website influences both aesthetic feelings and sales.
How to check the Project User Experience - Evaluation and UX test in practice
User Experience in the project depends on its specifications, levels of advancement and client’s expectations Processing with used methods is not only available on the market, available due to the wide range of equipment and mileage used in various types of film products.
Task-based utility tests
Usability tests are currently the most popular testing method in User Experience offer. In this kind of activity, the respondent uses the action at the same time to share emerging conclusions with the researcher. Often, such tests are recorded or observed from elsewhere by the client or other professional researcher.
Duration of tests: about 30 - 60 minutes.
Number of tests: From 5 to 10 participants from one target group.
Necessary equipment: computer, camera, space and computer software to record the test.
The purpose of the research is to verify the intuitiveness of the interface used in the design. Thanks to this research companies can also check the effectiveness in carrying out specific activities and choose the best application for the client.
Usability tests are the best way to check how to use the user's system with the target group. Another advantage of the UX test for this feature is the ability to perform it at any stage of the project. We can prepare it on screen sketches, on mockups, prototypes or an already implemented projects. There are special recording tests used for the research, such as Camtasia Studio, Silverback or Morae. The protocol of loud thinking is a practice that complements the UX test with additional value in the form of user feedback. If we would like to use it, just ask the respondent to comment on each of his actions aloud. Remember, however, that users’ reviews may not always reflect the real problems. You should also regularly check the feelings of the respondent by asking him questions about his expectations for a given action, the goals of a specific action and the expected effect.
Selected types of usability tests:
-Comparative and performance measurement tests
-Shared Discovery (co-discovery learning)
-The coaching method
-Tests on various prototypes and models
-5 seconds’ test
-RITE (rapid iterative test and evaluation)
Eyetracking is a very interesting UX test examining human curiosity. Many people would like to know the other person’s thoughts and what we are looking at is usually directly related to our thoughts.
However, this type of research will not provide us with answers to questions unless we formulate them. Before preceding the implementation of eyetracking and allocating your budget to it, we should carefully create, verify and select the objectives of the study.
Duration of study: about 30-90 minutes.
Number of participants: about 30 people for quantitative research / larger number possible for comparative tests.
Equipment needed: eyetracker, computer for project display, separate room.
The aim of the study is to analyze the individual elements of the interface and determine which are characterized by the greatest cognitive load for the user. We will see in this way what draws the most attention to, and which parts he indifferently skips without even looking at them.
There are several methods that can be used to collect the right amount of qualitative and quantitative metrics. These include free looking and tasks that somehow guide the subject. Then he is required to perform a given action and then analyzes how his eyeballs moved. Mainly subject to analysis are fixations (moments when the user stopped his eyes on a given point - most often their duration oscillates around a second). Fixations allow the extraction of so-called points of interest (AOI). The heat map will show us the results, which can then be used to modify and develop the website, web application or website.
Saccades (fast movements of displacements between fixations) and the path of vision are also analyzed, and more precisely its length, spatial density and direction, which gives an even broader view on the current User Experience assessment. Unfortunately, the use of specialized equipment on such a developed group of users, the necessary involvement of researchers for both research and long analyzes and preparation of research conclusions require a budget and usually only larger organizations can afford it.
Remote evaluation studies
Remote usability tests can save a lot of costs related to logistics and recruitment of volunteer participants. The method is often used when the potential beneficiaries of the solution are located in different locations. If they live in different countries, are of different nationalities or travel a lot, it will be almost impossible to conduct an on-site survey. Fortunately, years of experience have allowed researchers to work out a solution even in this case.
The beginning is very similar to the one encountered by the user during traditional research. The examined person is introduced to the topic by the researcher, the research is presented. Programs that facilitate communication in these types of tests:
We divide remote evaluation studies into moderated and unmoderated ones. The second of these is carried out in a slightly different way. Users then perform tasks that appear on a finished or almost finished product prototype by adding comments or completing the questionnaire after the test. However, the UX designer or researcher has no influence on the examined person, they do not have the opportunity to ask any questions or control the appropriate research conditions. However, this type of restriction makes some companies find unmoderated remote testing unreliable.
Programs for unmoderated remote testing:
Evaluation of emotions in UX
It is well known that interactive products do not just speak to meet people. You also need to analyze and handle the emotional side of the product. But how do you change emotions that don't work out at all?
There is an opinion that evaluation of emotions must be performed for each analysis of UX parameters in order to obtain a comprehensive interaction of the potential consumer with the tested software. We separate subjective methods that rely on the subjects' accurate reporting of their emotional situations during relationships. Let’s remember equally that the person tested for emotions must feel free, depending on how to study the timetable in a less formal way.
Very often comparative pictures are used to examine emotions. The examined person decides how they feel by picking by choosing animated pictures or photos. Technology and an application such as FaceReader even allow us to read facial expressions and assign it to one of the basic emotions (applying to them anger, surprise, neutrality, horror, disgust and joy).
Professional UX test
The UX test is consists of countless amounts of data and analyses. The choice of the appropriate method depends to a large extent on the level of technological and competence competence of the interactive agency. Contact us and get answers to questions that bother you before using usability tests. We are happy to help!