Adrian Majchrzak

Marketing, new business

Adrian is responsible for marketing and new business at Crafton. On the blog he breaks down how UX, AI, and search (SEO/GEO) are changing the rules of sales and lead generation - and how companies can turn their online presence into a steady source of new clients.

Related articles:

• Adrian Majchrzak, 22.07.2026

  Your Company Spent €500K on a CRM. 60% of the Team Is Still Using Spreadsheets.

  Gartner estimates average enterprise CRM adoption at 26–47%. Sales reps spend only 28% of their week selling. Both problems have the same root cause: interface design.

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• Adrian Majchrzak, 07.07.2026

  The $0 Fix That Would Stop Passengers Running for Their Gate

  Departure boards display scheduled departure time: a number that tells passengers when the aircraft leaves, not when they must act. Switching the primary display to "Gate Closes in X minutes" applies one of interaction design's most validated principles to a high-stakes physical environment.

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• Adrian Majchrzak, 07.07.2026

  Improving Core Web Vitals for Airlines

  Every 100ms of booking engine latency costs conversions and Google now penalises it in search rankings too. This post breaks down nine full-stack engineering strategies that move LCP, INP, and CLS into the pass zone.

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